Scenario 1
Retail product
$40 cost, 75% markup → $70 selling price, $30 profit, 42.9% margin.
Trusted by freelancers and business owners
Markup Calculator
Price your products correctly — and know your markup before every sale.
Adjust your inputs
Results update instantly as you type or drag.
0.0 – 10,000,000
$
0 – 10,000
%
Quick insights
Profit
$30.00
Profit margin
42.86%
Quick answer
What is the difference between markup and margin?
Markup is profit ÷ cost. Margin is profit ÷ selling price. A 50% markup on a $10 item gives a $15 price — that's a 33% margin.
How it works
From inputs to result in four steps
A quick walkthrough of what this calculator does behind the scenes.
- 1
Enter your cost price.
- 2
Enter your desired markup percentage.
- 3
Get the selling price and profit margin.
Formula
The math behind the number
No black box — here's exactly how the result is computed.
Formula
Selling price = Cost × (1 + Markup ÷ 100)
Profit = Selling price − Cost
Profit margin = Profit ÷ Selling price × 100Examples
Real-world scenarios
See how the numbers play out for typical use cases.
Scenario 2
Restaurant food
$5 food cost, 300% markup → $20 menu price, $15 profit, 75% margin.
Related
Pair this with
Other calculators that work well alongside this one.
Business
Profit Margin Calculator
Calculate gross profit, profit margin, and markup from your revenue and costs.
Open calculatorBusiness
Break-even Calculator
Find the number of units (or revenue) you need to sell to cover your fixed costs.
Open calculatorGeneral
Discount Calculator
Calculate the sale price, discount amount, and savings from any original price and discount percentage.
Open calculator